City partnerships and Campaigns

The Division of External Affairs and Marketing of the Canton of Basel-City carries out targeted marketing campaigns at home and abroad that strengthen and improve Basel’s reputation and image. The Canton of Basel-Stadt also maintains strategic twinning programmes.

City partnerships

Basel has strategic partnerships with Shanghai, Miami Beach, the US federal State of Massachusetts and Toyama.

Campaigns in Switzerland

National performances with other cantons in order to improve the perception of the region throughout Switzerland.

Campaigns abroad

Eröffnung Expo Milano 2015

The Canton of Basel-Stadt stages various marketing events and campaigns abroad.