The team from the Department of External Relations and Location Marketing nurtures cantonal external relations and is responsible for the Canton of Basel-Stadt’s public image.The Division of External Affairs and Marketing has the following specific tasks:
Strategic partnerships, notably with the cities of Shanghai and Miami Beach, as well as with the US State of Massachusetts, are an integral part of the canton’s External Relations and Marketing plan. The Canton of Basel-Stadt also maintains various marketing cooperations with Hamburg, Milan, Moscow and Hong Kong.
The merging of the trinational region as well as the pooling of common interests and concerns of the metropolitan region at a regional, national and international level, are important prerequisites for a positive location development.
The cantonal development cooperation ultimately falls within the remit of the Division. The Canton of Basel-Stadt is committed to improving the living conditions of the poorest in the world by donating CHF 2 million every year.
Special attention is given to enhancing Basel as a venue for supporting and hosting major events and using big international events as a platform for targeted marketing campaigns.
The Division is responsible for staging and promoting the canton’s popular traditional events and markets: the Basel Autumn fair, the Basel Christmas market, the city markets and the National Day celebration on the Rhine.
The team from the Department of External Relations and Location Marketing nurtures cantonal external relations and is responsible for the Canton of Basel-Stadt’s public image.