A key objective of Basel Marketing is to successfully position the Basel brand in relation to other cities in Switzerland and abroad (put Basel on the map). The division also strengthens the venue of Basel through acquisition and management of major events as well as by holding traditional trade fairs and markets.
The External Affairs and Marketing division is responsible for positioning the location of Basel on the Swiss and international stage. To this end, the division implements communication measures and marketing campaigns aimed at promoting and raising Basel’s profile as a business location both in Switzerland and abroad.
One priority of the External Affairs and Marketing division is to strengthening Basel as a venue. Besides managing recurring major events, the acquisition of new events and supporting large TV productions also fall under the division’s area of responsibility.
The Division of External Affairs and Marketing of the Canton of Basel-Stadt is responsible for staging and promoting popular traditional events and markets in Basel like the Basel Autumn fair, the Basle Christmas market, the Basel city markets and the National Day celebrations on the Rhine.